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Matt Baron
For More
Information Call: 877-234-6086
Since 1984, Matt
Baron has been in the business of crafting stories. For nearly
all of that time, he has been a newspaper reporter. Now, as
president of Inside Edge: Public Relations & Media Services, he
provides that insider’s edge for clients seeking to navigate the
media jungle.
Starting in 2001, Matt has trained media professionals through
programs such as Go Figure: Making Numbers Count, Life-Saving
Tips for Deadline Reporting and Conflict Reporting. He also
regularly trains public relations professionals, business
leaders and others on how to maximize their chances of securing
media coverage.
Matt’s experience in the fast-paced world of daily journalism
has enabled him to hone superior interviewing and interpersonal
skills amidst a variety of pressures. From parents of murder
victims to targets of investigative reporting, he knows how to
draw out even the most reluctant and identify the significant
from the seemingly mundane.
A graduate of Northwestern University’s Medill School of
Journalism, Matt’s work has appeared as a syndicated column and
in a variety of national and regional publications.
They include the Chicago Tribune, Chicago Parent, USA Today,
Time and Sports Illustrated. He has developed not only strong
media connections, but also a first-person insight into how
reporters, editors and producers think, their day-to-day
challenges, and what draws them to one story idea over another.
Matt resides in the Chicago area with his wife, Bridgett, and
their twin children, Zachary and Maggie Rose.
Areas of Expertise:
Math motivation
Career development
Social and professional networking
Writing
Top 3 reasons to have Matt Baron as your next
speaker:
I
am an excellent communicator with a high level of creativity and
people skills.
I do my homework—I am extensively well read and I prepare hard
to ensure I deliver on an organization’s needs.
I have a passion for empowering individuals and groups with the
truth that they have what it takes to succeed—I don’t “talk
down” to people, but point out all the foundational steps they
have already taken to thrive in their endeavors.
Fee:
$1,500 half-day
$2,000 full day
$2,500 keynote
Matt's Most Requested Programs:
Math Rocks: The Joy of Numbers
How relevant is math? How much is infinity? A media maven’s
account of the impact of knowing how to go figure and make
numbers count.
From a syndicated math columnist who has trained the media on
how to handle numbers with care and wisdom, this practical, fun
session is for anyone seeking to improve their command of math
and statistics, as well as to use numbers in the best possible
context.
What’s Your Name? The Power of People Skills
You won’t ever enroll in People Skills 101…until you sit in on
this session with Matt, and see how much it helps in numerous
areas of your life. An ardent student of business, personal
development, marriage and other books for more than a decade,
Matt distills the recurring lessons that have been handed down
through the ages in a fun, engaging, memorable and—perhaps most
important of all—practical way.
Quality Writing: The Great Difference-Maker in the
Marketplace
In his mid-30s, over a span of less than two years, longtime
journalist Matt Baron quadrupled his hourly earning power. He
didn’t become four times the writer, but he recognized his
writing ability’s value in a different part of the marketplace.
Regardless of your path, becoming a more effective writer is a
key ingredient in furthering your own career prospects.
PAVE The Way To Powerful Communication
Practice active silence--be a sincere audience
Ask engaging questions--find out what makes people tick
Value all people--everyone has a story to share
Expand your comfort zone--you may be surprised by what you learn
This four-step process has served Matt well in his career as an
award-winning journalist, sought-after national trainer for
press associations, and owner of his own public relations and
media services firm. This program provides insight into how
anyone can apply the same steps to enjoy greater success in
their chosen path.
Testimonials:
Your presentation was both engaging and informative. As the
marketing director for my bank, I definitely learned some tips
in dealing with the media—I wish I’d known some of them before!
-Ruth McLaren, president, Oak Park-River Forest (Ill.)
Rotary Club
I just want to say that your presentation last night was
outstanding! I think we all walked away a lot more optimistic
about using the media for our benefit and with a better
perspective for what "the media" is looking for from us. Thanks
for the insight and suggestions—I will be the first to let you
know how successful I am in dealing with my company’s PR going
forward! -Stephanie McDonald, president, Everything
But Time, Inc.
"Journalists often overlook the importance of using numbers to
tell a story to readers. Matt Baron breaks that barrier. He
shows how numbers are not only an important part of
storytelling, but they can also be revealing, compelling and
sometimes even fun. Matt's ability to "think numbers" amazes
me." -Scott Stone, Editor/general manager, The Daily
Herald
"Matt, thanks for your "Go Figure" presentation to the Chicago
bureau. You raised some great points that reminded us all that
numbers tell their own stories-and they better be accurate. The
"Golympics" game was eye-opening fun about how many surprising
ways good numbers can go bad and end up misleading readers."
-Marguerite Michaels, former Chicago bureau chief, Time
magazine
"Convention attendees absolutely loved your presentation, Matt.
De-mystifying the numbers and helping them to make sense out of
the complex writing situations those numbers present definitely
resonated." -Brenda Reed, executive director, New
England Press Association
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